Which statement accurately describes UnitedHealthcare's requirement for reporting marketing/sales events prior to advertising?

• A. Marketing events must be reported after the event.
• B. All marketing sales events must be reported to UnitedHealthcare prior to advertising and no less than 7 calendar days before the event.
• C. Only canceled events must be reported.
• D. Reporting is optional for marketing/sales events.

Answer: (B)

This item tests the requirement to report marketing and sales events to UnitedHealthcare before they are advertised. The best choice reflects that every marketing/sales event must be reported to UnitedHealthcare in advance, with at least seven calendar days before the event, to allow time for review and approval. This lead time gives the insurer a chance to verify that claims, pricing, benefits, networks, and other details are accurate and compliant, helping prevent misleading or incorrect advertising from going live.

Reporting after the event would eliminate any opportunity for review, which is not acceptable. Limiting reporting to only canceled events would miss the vast majority of active promotions, and making reporting optional would undermine compliance and oversight.